New Business Command Center

CZ/SK Territory — Q2 Net-New Logo Campaign
4 Campaigns | 32 Unique Accounts | 0 Duplicates | Each Account in ONE Campaign Only

Campaign Structure

Each account is assigned to exactly ONE primary campaign based on their strongest trigger. Secondary angles are noted as suggestions for cross-sell after initial engagement succeeds.

✅ Clean Assignment Rules

  • Primary Campaign: Each account appears in ONE campaign page only
  • Secondary Angles: Listed in matrix for cross-sell after discovery
  • No Duplicates: BDRs won't see same account in multiple campaigns
  • Clear Ownership: Each campaign has distinct accounts to pursue

Master Account Matrix

32 unique accounts with primary assignment rationale. Secondary = suggestions for cross-sell only.

#AccountTypePrimary CampaignSecondary SuggestionsScoreRationale
1Seznam.czProspectR2 / DevZT (national infra), Sec (nation-state), VC (30+ services)9/10Massive tile/video egress is most concrete pain
2ApifySelf-serveR2 / DevZT (remote team), Sec (arbitrary code risk), VC (platform sprawl)9/10Dataset egress for 25K customers = unit economics
3Windy.comProspectR2 / DevZT (remote infra team), Sec (critical weather API)8/1050M users × weather tiles = massive, quantifiable
4SmartlookProspectR2 / DevZT (session data access), Sec (supply chain)7/10Session replay = video-like data, highest egress cost
5RecombeeSelf-serveR2 / DevSec (API abuse protection)8/101B API responses/day, delivery IS the product
6MapTilerSelf-serveR2 / Dev8/10500M tiles/day, map delivery is entire business
7XimilarProspectR2 / DevZT (ML team access)7/10Visual AI image processing = huge data transfer
8MapoticSelf-serveR2 / DevZT (community data access)6/10Geospatial UGC, storage/egress core to model
9Phrase MemsourceProspectR2 / DevVC (RWS consolidation)7/10Translation memory delivery to 500+ enterprises
10Uloz.toProspectR2 / DevSec (abuse prevention)7/1040M users, every download = egress cost
11GlamiProspectSecurityR2 (image delivery)7/10Fashion aggregator = bot abuse, affiliate fraud
12SmartsuppProspectSecurityZT (GDPR chat access)7/10Live chat = chatbot manipulation, seasonal DDoS
13ThreatmarkProspectSecurity8/10Fraud prevention for banks = "physician heal thyself"
14Resistant AIProspectSecurity7/10AI fraud detection = model poisoning, banking compliance
15Phrase a.s.ProspectVendor ConsolidationZT (enterprise audits), Sec (client data), R2 (asset delivery)8/104-product platform sprawl post-Forrester
16CelonisProspectVendor ConsolidationZT (Fortune 500 access)8/10Post-M&A (Make), duplicate stacks, enterprise clients
17ShoptetProspectVendor ConsolidationR2 (30K store images), Sec (platform protection)8/10PE-owned, 30K stores, new CEO, Team.blue acquisition
18Rohlik GroupProspectVendor ConsolidationR2 (product images)8/104-market expansion = different vendors per country
19BonamiProspectVendor ConsolidationR2 (image egress), Sec (campaign DDoS)6/10Home decor expansion = multi-market infrastructure
20SlevomatProspectVendor ConsolidationR2 (deal images), Sec (deal-sniping bots)6/10Daily deals + email + 3 markets = vendor chaos
21Delivery Hero CZProspectVendor Consolidation7/10Food delivery logistics + e-commerce = two stacks
22Košík.czProspectVendor Consolidation7/10Grocery + logistics hybrid = unification opportunity
23ZootProspectVendor Consolidation6/10Post-transformation cleanup, Digital People rebuild
24EPHProspectVendor Consolidation6/10Energy holding diverse portfolio = massive sprawl
25MakeProspectZero TrustR2 (workflow API), Sec (integration risk), VC (post-Celonis)9/10500+ remote + German compliance = urgent human pain
26SlidoProspectZero TrustVC (Cisco vendor alignment)7/10Cisco acquisition = enterprise security alignment
27BudgetBakersProspectZero TrustVC (fintech scaling)6/10Financial data + PSD2 compliance = access control
28LocalazySelf-serveZero TrustR2 (translation file delivery)6/10Remote dev team scaling = access management
29SatismeterSelf-serveZero TrustR2 (survey widget egress)6/10SaaS team growth = Zero Trust for vendor audits
30GoodAccessProspectZero Trust7/10VPN company = competitive displacement opportunity
31LivesportProspectZero TrustSec (sports data protection)7/10100M users, real-time data = fast secure access
32FlatioProspectZero TrustR2 (property images)6/10Remote-first + tenant PII + GDPR = access control

Campaign Overview

Outreach Playbook

BDR vs. AE Split

RoleResponsibilityMetrics
BDR Sequence creation, cold outreach, qualifying interest, booking intro calls SQLs, connect rate, reply rate
AE Discovery calls, demos, proposals, closing, executive alignment Pipeline, win rate, ACV, time-to-close

Sequence Strategy

Week 1: Personalized intro email + LinkedIn touch
Week 2: Value-add follow-up (case study, benchmark data)
Week 3: Break-up email with clear CTA
Week 4+: Nurture cadence (monthly insights, product updates)

Messaging Rules

Cross-Sell Strategy

Primary First: Always open with the assigned primary campaign angle.
Discovery Phase: During initial calls, explore secondary pain points from the matrix.
Expand Later: Only introduce secondary angles after primary engagement succeeds.
Never Multi-Pitch: One angle per outreach = higher reply rates.